Auto Lenders Campaign

Synopsis

Auto Lenders, a regional rental car company, was launching a new venture in used car sales. Partnering with an external marketing firm, I was contracted to help develop multiple advertising campaigns for presentation to Auto Lenders.

Overview

Goal

Building on six pre-developed concepts, the overarching goal was to refine each one into a presentable marketing pitch—ensuring that every campaign was concise, brand-ready, and clear in voice.

Process

Tone of Voice Development

Content Creation

Final Touch

The initial phase focused on defining the campaign elements and how the created voice would influence the overall arc through visuals and presentation.

We took the core concepts and transformed them into consumable, playful taglines, comprehensive campaign overviews, and refined copy for key deliverables.

A meticulous review of all content ensured seamless alignment between stunning visuals and impactful copy, and that our contributions were ready to ship.

Deliverables

Results

After the marketing team selected three concepts for the final presentations, the AutoLenders team was walked through the deck we created, which explored digital versus real-life ads. They then chose the concept they felt best aligned with their brand.“I felt deeply connected to the success of the project and eagerly await its realization.