Brolik Website Relaunch

Synopsis

Brolik is a Philadelphia based marketing firm currently in the midst of launching a new website. I was contracted to write case studies that narratively showcased their work and also highlighted unique features built around distinctive client needs.

Overview

Goal

To apply narrative design to preexisting case studies with the goal of developing a brand voice that effectively showcases their work and capabilities to prospective clients.

Process

Exploration

Interviews

Content Model

This phase involved auditing their previous website to gain a deeper understanding of the tone and structure of the existing case studies.

After a brief project overview, I sat down with the CSO to gain insights into individual projects and identify the unique features that best showcase their work.

A clear structure was applied to both the website build and branding projects. Visual assets were given context, and the headers were both informative and playful.

Review

“efore the case studies were added to the CMS, I implemented revisions based on the client's feedback. We also discussed how their case studies should be formatted moving forward.

Results

While the new website has yet to launch, I'm proud of the role I played in its development. The experience taught me a great deal about the importance of how we present our work—and the stories it tells.